The Brownsville Herald Privacy Policy
Managing Information Preferences
We want to communicate with you only if you want to hear from
us. If you have questions or concerns regarding this Privacy Policy or if you
wish to exclude your personal information from our direct marketing purposes,
please feel free to contact us at:
1400 E. Nolana Loop
McAllen, TX 78504
E-mail: pp@aimmediatx.com
If you would like to correct, update, or change your personal information with
us please contact us the same way.
What Types Of Information Do We
Collect?
We collect information that may
personally identify you (such as your name, address, telephone number, email
address, billing information, or other data which can be reasonably linked to
such information) only if you choose to share such information with us. For
example, we may collect personal information from you when you register on the
Site, subscribe to one of our services, enter sweepstakes, contests or other
promotions, and at other times. We also collect credit card information in
connection with any purchase you make on or through the Site. The decision to
provide this information is optional; however, if you decide not to register or
provide such information, you may not be able to use certain features of the
Site or other services.
We may automatically collect non-personal information that does not identify an
individual user, such as IP (internet protocol) address, ISP (internet service
provider), the Web browser used to visit the Site, the time the Site is
visited, which Web pages were visited on the Site, a unique mobile device
identifier (in connection with the use of the Sites or related services from
mobile devices) and other anonymous Site usage data.
We also use cookies (a small file containing a string of characters that
uniquely identifies your Web browser) and Web beacons (an electronic file
placed within a Web site that monitors usage). We use cookies and Web beacons
to improve the quality of the Site. Most Web browsers are initially set up to
accept cookies, but you can reset your Web browser to refuse all cookies or to
indicate when a cookie is being sent. However, certain features of the Site may
not work if you delete or disable cookies. Certain of our Service Providers (defined
below) may use cookies and Web beacons in connection with the services they
perform on our behalf, including, without limitation, ad serving.
How Do We Use The Information We
Collect?
We will not sell, share, or rent
personal information to third parties, and we will not otherwise disclose
personal information to third parties, without your permission, except as
disclosed in this Privacy Policy.
We use personal information and non-personal information for internal purposes,
including:
We may use aggregate information to
measure general Site usage patterns and characteristics of our user base, and
we may include such aggregate information about our audience in reports to our
commercial vendors. We may also disclose aggregated user statistics (for
example, a certain percentage of our users live in a certain area) without your
permission in order to describe our audience to existing and prospective
advertisers or other third parties. However, this aggregate information does
not reference names, phone numbers, e-mail addresses, or other personal
information, and it is not traceable to a specific recipient or user e-mail
address.
We also may share personal
information with entities controlling, controlled by, or under common control
with AIM. In the event that AIM is merged, or in the event of a transfer of our
assets, we may disclose or transfer your personal information and non-personal
information in connection with such transaction.
From time to time, we might
establish a business relationship with other persons or entities whom we
believe trustworthy and whom we have asked to confirm that their privacy
practices are consistent with ours ("Service Providers"). For
example, we may contract with Service Providers to provide certain services
including credit card processing, advertising, promotions, analytics tools,
data management, Web hosting, and Web development. We provide our Service
Providers with the information needed for them to perform these services. Each
Service Provider must agree to implement and maintain reasonable security
procedures and practices appropriate to the nature of your information in order
to protect your personal information from unauthorized access, destruction,
use, modification, or disclosure.
We may work with third-party
advertising companies which may use information about your visit to the Site in
order to provide advertisements about goods and services that may be of
interest to you on the Site and on third-party Web sites. From the Site, these
companies may place or recognize a unique cookie on your computer or use other
technologies such as Web beacons or pixel tags. Our Privacy Policy does not
cover any use of information that a third-party advertisement serving company
may collect from you. For more information about ad cookies and companies that
provide users the ability to "opt-out" of the collection of
information from such cookies, please click here <http://www.networkadvertising.org/managing/opt_out.asp> .
Although unlikely, in certain
instances we may disclose your personal information when we have reason to
believe it is necessary to identify, contact or bring legal action against
persons or entities who may be causing injury to you, to AIM
or its affiliates, or to others. We may also disclose your
personal information when we believe the law or legal process requires such
disclosure. Please note that courts of equity, such as U.S. Bankruptcy Courts,
may have the authority under certain circumstances to permit your personal
information to be shared or transferred to third parties without your
permission.
Security
We use encryption and authentication tools to protect the
security of personal information that you share with us. However, no data
transmission over the Internet (or, with respect to our mobile services, over
cellular phone networks) can be guaranteed to be 100% secure. As a result,
while we strive to protect personal information, we cannot and do not guarantee
or warrant the security of any information you transmit to or from the Site,
and you do so at your own risk.
Links To
Third-Party Web Sites
The Site may contain links to Web
sites operated and maintained by third parties, over which we have no control.
Privacy policies on such linked Web sites may be different from our Privacy
Policy. You access such linked Web sites at your own risk. You should always
read the privacy policy of a linked Web site before disclosing any personal
information on such site.
Discussion Board, Forums and Other
User Generated Content
Our online chat areas, bulletin boards, social networks, mobile
messaging services, other public forums and user-generated content (i.e.,
photos, videos) can be a useful way for you to express yourself to other online
users. When you post messages or otherwise use these features, the information
that you provide (including personal information) may
be publicly available to, collected by, and used by third parties. We are not
responsible for the content of such messages or images posted by users or such
disclosures of personal information.
Children's Privacy Statement
We do not knowingly collect personal information from children
under the age of 13. If we become aware that we have inadvertently received
personal information from a child under the age of 13, we will delete such
information from our records.
Policy Changes
If we decide to change our Privacy Policy, in whole or in
part, we will inform you by posting the changed Privacy Policy on the Site.
Your continued use of the Site constitutes your agreement to abide by the
Privacy Policy as changed. If you object to any such changes, your sole
recourse shall be to cease using the Site.
Effective Date7/1/2012
The Brownsville Herald Privacy Policy